This vintage advertisement was commissioned by Asahi Beer to commemorate the sale of 30 million bottles of Asahi Steiny. This poster took home the gold award at the first post-war Warsaw International Poster Biennial.

Prior to the creation of this poster, the cap and label background of the Asahi Steiny, a small sized beer, was in gold. The designer, Nagai Kazumasa, proposed changing it to white. This decision resulted in a poignant imagery of the Asahi Steiny bottle, against the backdrop of thousands of red suns.

What a distinctive way to pay nationalistic homage to Asahi’s origin country, the Land of the Rising Sun! Bonus points: it also serves to remind the viewer that despite 300 million bottles sold (in itself, no mean feat!), this is merely the dawn of Asahi’s rise.

A new day awaits.

@lotusroot518