Editor: This article was first published on Forbes on 09/02/2017. Find the original article here.
The team of gentlemen behind award-winning Portobello Road Gin, a boutique gin distillery located in London’s iconic Notting Hill neighborhood, has branched into territory where few others have ventured before: luxury accommodation and dining.
The Distillery, located on Portobello Road, has three double-rooms available, and four floors dedicated to creating a gin drinker’s paradise.
Here’s what they offer:
The Resting Rooms Photo: The Distillery
The cocktail bar: The Resting Room brags that no two drinks will ever be the same, as the spirit made at the distillery is housed and aged in re-coopered barrels suspended above the bar from which your drink is directly served.
The cocktails are all creations of master distiller Jake Burger (who runs the Portobello Road distillery). You can also try different ‘gin blends’ made on-site with The Distillery’s 400-litre copper pot still, affectionately known as King Henry. The bar also doubles as a restaurant, serving a modern twist inspired from a traditional English pub food (for example, ox tongue bruschetta).
Fun fact: gin and tonics taste better if you say it in Español. Photo: The Distillery
The Tapas Restaurant: GinTonica cooks food from the Basque region of Spain, along with a selection of 100 gins, served in a specialized Spanish gin glass, the Copa de Balon (the ‘balloon’ or ‘ball’ glass) designed to keep drinks cool in the Spanish heat.
As far as they're aware, these guys have made the world's first gin with asparagus Photo: The Distillery
The Museum: To top it all off, the four founders behind The Distillery (all ex-bartenders) have also created a gin museum, The Ginstitute, that covers 300 years of history behind the making of gin, along with a special masterclass where you get to drink copious amounts of gin as well as create your own.
London's latest gin palace Photo: The Distillery
The Lodgings: And of course, if you don’t want to deal with London transportation after getting ginned up, spend the night at The Distillery. Their rooms have earned raves from Metro and The Guardian. "Checking into our hotel room was more like crashing at a cool friend’s flat," said the happy (tipsy?) Guardian reviewer.
Your stay includes a well-stocked minibar with pre-made cocktails and, of course, more gin. You even can host a vinyl party - there’s a healthy record collection and record player in the room.
A double room at The Distillery starts at the reasonable (for central London!) price of £150 per night.
By Felipe Schrieberg
Felipe is a London-based whisky writer, musician, tastings host, drinks competitions judge, and author. He writes for internationally renowned publications such as Forbes, Whisky Magazine and The Whiskey Wash. He has been awarded the Icons of Whisky Communicator of the Year award at Whisky Magazine's 2022 World Whiskies Awards.
He is the co-founder of The Rhythm and Booze Project, a duo fusing live music and whisky through gigs, tasting events, and multimedia. His past projects encompass performances at the Edinburgh Fringe of the band's own show Two Guys, Three Drams which combined live blues with whisky tasting, and building the world's first bass drum made from an entire Scotch whisky cask with a barrel of Lagavulin.
He is also a judge for the World Whiskies Awards and The Independent Bottlers Challenge. Through his online tastings hosted at The Virtual Whisky Masterclass, he has welcomed over 3,000 guests across 250+ tasting events.
His first book, London Cocktails, is now available worldwide. Follow him on Twitter/Instagram @schriebergfr, or at www.felipeschrieberg.com
Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device