You've seen this teal blue label everywhere - from wedding toasts to your grocery store aisles. LA Marca Prosecco is the world's best selling prosecco brand, putting Italian sparkling wine on the global map. But this Italian sparkler is more than just a pretty face, its a story of how a community of 5,000 growers have created a uniquely Italian bubbly with enduring global appeal. 

Here are 7 things to know about La Marca Prosecco, the bubbly with the blue label. 

1. La Marca Is A Cooperative of Over 5,000 Local Winegrowers

La Marca isn't just one winery. Rather, since its founding in 1968, it has operated as a cooperative of over 8 owner wineries, consisting of 4,500 grower members who collectively tend to more than 15,400 hectares of vineyards across the Veneto region. La Marca produces over 195 million litres of wine annually, making it the world's best selling Prosecco brand and the 4th largest cooperative in Italy by turnover! 

2. Glera Grapes Are The Unsung Hero Behind Every La Marca Bubbly

The Glera grape varietal plays the starring role in Prosecco, a variety that dates back to Roman times, where wines made from the Glera grape it is rumored to have been favored empress Livia Drusilla, wife of Augustus. This Italian grape is the main varietal used in making Prosecco, as its delicate floral aromatics and high acidity makes it the perfect candidate for sparkling wine production. 

Here's what's tricky though: When grown on flat lands, the Glera grape offers higher yields for producers but is known to become rather... well... flat in taste! When grown on sloping hills however, the grape's flavours are known to become more pronounced, with notes of green apples and stone fruits. 

La Marca sources its Glera primarily from the rolling hills of Treviso, where diurnal temperature shifts help preserve the grape’s freshness and aromatic intensity. 

3. That Teal-Blue Label Was a Marketing Game-Changer

4. Get You A Brand That Does Both: DOC vs DOCG

La Marca offers both a Prosecco D.O.C. and Prosecco Superiore D.O.C.G. expression. In the world of Prosecco, that one little “G” can make a world of difference.

D.O.C. (Denominazione di Origine Controllata) is broad designation given to Proseccos that comes from the larger  Prosecco-producing area, often in the Veneto and Friuli-Venezia Giulia regions. La Marca’s flagship blue-label Prosecco falls under this category, and is the preferred option for consumers looking for a breezy bubbly at an affordable price point.

Meanwhile, D.O.C.G. (Denominazione di Origine Controllata e Garantita), on the other hand, is Italy’s highest wine classification. Wines that state "D.O.C.G." on their label have passed stricter regulations concerning yields, production methods, and geographic sourcing, and come from the hilly Conegliano Valdobbiadene or Asolo regions, where the terroir and microclimate is often more conducive to producing nuanced, complex wines. La Marca’s “Luminore” Prosecco Superiore D.O.C.G. is their premium expression, a more refined expression designed for elevated celebrations.

5. La Marca Uses the Charmat Method To Generate Prosecco's Trademark Fizz

Unlike Champagne, which ferments in the bottle, La Marca is made using the Charmat method (also known as the tank method). This involves fermenting the wine in large pressurized stainless steel tanks rather than individual bottles. This is differentiated from the Traditional Method used in Champagne and Cava production, whereby secondary fermentation occurs directly in the bottles. 

Generally speaking, the Charmat or Tank method tends to preserve the fresh fruitiness of the grapes, ensuring the bright aromatics of the Glera grape comes through. This makes it ideal for sparkling wines that are meant to be enjoyed young and vibrant—like La Marca.

6. La Marca is Named After The Garden of Venice

The name "La Marca" is a reference to the Marca Trevigiana, a historic region in Prosecco, Italy. Marca Trevigiana is known for its picturesque landscapes, earning the area the nickname of "Garden of Venice". 

7. It’s Easy to Find and Easy to Love

A bottle of La Marca Prosecco finds its way everwhere... from supermarket shelves to the silverscreen on Emily in Paris.

One of La Marca’s biggest strengths is its wide availability and broad distribution network. Finding a last minute bottle of bubbly on your way to a friend's house? You’ll be hard pressed not to find a bottle in supermarkets, liquor stores or online retailers  alike. Despite its high-end appearance, it’s priced affordably and also designed to be approachable in taste with some light sweetness - as a result, it's often seen as a gateway bottle into the world of sparkling wine. 

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