Model and musician Gabbriette Bechtel is the face of Belvedere Vodka’s latest campaign for Dirty Brew, which merges the LVMH brand's signature rye vodka with rich, roasted organic robusta coffee.
Originally launched in April 2025, the expression gets its name from "dirty coffee", a technique where espresso is poured over cold, chilled milk.
Model and musician Gabbriette, who has said her drink of choice to be a Dirty Espresso Martini, stars in Belvedere’s new Dirty Hour series, featuring three short films and a collection of stills. Throughout the campaign, she showcases three ways to serve the expression: the Dirty Espresso Martini, Dirty Affogato, and Dirty Latte.
Belvedere has said that the tone and composition of the campaign aims to have ‘high-fashion codes collide with familiar cocktail-making rituals’, with percussive beats and layered sound design accompanying dynamic zooms and close-up details.
The brand compared the ‘unconventional’ flavour pairing of Dirty Brew’s vodka and roasted coffee to the way the model ‘challenged established codes of beauty and fashion’.
Belvedere’s history of star-studded partnerships includes campaigns with rapper Future and James Bond actor Daniel Craig, both directed by Oscar-winning filmmaker Taika Waititi.
Kanpai
88 Bamboo Editorial Team
