Work With 88 Bamboo
Reach Asia's Most Curious Drinks Audience
For over a decade, we've built one of Asia's largest independent drinks publications through in-depth reviews, educational content and storytelling. If you're looking to reach an audience that genuinely cares about drinks, rather than making casual impressions, we'd love to hear from you.
Why Work With Us
Reach an Audience
That Already Loves
Drinks
We don't just have an audience – we have the right audience.
88 Bamboo is built specifically for people who actively seek out drinks. Our readers come to us to research bottles, discover producers, compare styles and learn before they make a purchase.
That means your brand isn't competing for the attention of a general lifestyle audience — you'll be speaking directly to consumers who are already passionate about your category with high purchase intent.
Your Gateway to
Connecting with the
Asian Drinks Consumer
As one of Asia's leading independent drinks publications, we create content with an Asian audience in mind.
Rather than simply translating overseas reviews, we interpret producers, regions, styles and tasting notes through the lens of Asian palates and drinking cultures, making them more approachable and relevant for readers across Asia.
For international brands looking to build awareness in Asia, we bridge the gap between your story and the consumers you want to reach.
Stories That Build
Brands, Not Just
Impressions
People rarely fall in love with a bottle because they saw it in a photograph. They buy because they understand why it matters.
Our editorial goes beyond surface-level product features to uncover the craftsmanship, heritage, people and ideas behind every producer.
The result is storytelling that builds credibility, deepens brand affinity and stays discoverable long after a social post has disappeared from someone's feed.
Trusted by the Industry's Leading Voices
Over the years, 88 Bamboo has sat down with some of the drinks industry's most respected winemakers, master blenders, distillers, Masters of Wine and producers. These conversations have shaped our editorial approach, and reflect the trust leading figures place in 88 Bamboo as a platform for meaningful storytelling.
Click on any portrait above to read the full interviews.
Our Audience
Website
120,000+ monthly readers
Readers from Singapore, Malaysia, Hong Kong, Australia, UK and the US
Thousands of long-form articles across whisky, wine, beer, cocktails, sake, baijiu and more
16,000+ followers
TikTok
30,000+ followers
Average Monthly Social Reach
100,000+ accounts
Ways We Can Work Together
1. Sponsored Articles
Long-form editorial features that introduce your brand, products or story in an informative, educational format.
2. Social Media Campaigns
Short-form educational videos, bottle spotlights and campaign content tailored for social platforms.
3. Product Reviews
Editorial reviews of products submitted for consideration. (Subject to editorial suitability.)
4. Event Coverage
Launching a new product? Hosting a masterclass? Opening a venue? We can provide editorial and social coverage.
5. Feature in Our Industry Newsletter
Reach the people shaping the drinks industry and put your brand in front of the trade. Our industry newsletter is distributed to a network of producers, importers, distributors, retailers, hospitality professionals, PR agencies and other drinks industry stakeholders across the region.
Our Past Collaborations…
Media Kit & Rates
Our advertising options are tailored to every campaign, from single product launches to long-term partnerships.
For our latest media kit, audience insights and rate card, simply email us at hi88bamboo@gmail.com to get in touch.