UK bartenders are invited to design the next official Fernet-Branca Coin as part of a new three-city creative tour by Fratelli Branca.
Organized alongside new UK distributor Mangrove Global, the initiative invites local bartenders to design the next official Fernet-Branca Coin and leave their own mark on this industry tradition.
The tradition began in San Francisco in 2013, inspired by the "bartender handshake"—a shift-change shot of Fernet-Branca that has evolved into a global symbol of industry community and belonging.
Managed by Mangrove, the invitation-only tour brings "networking and friendly competition" to three stops: London (Acme Fire Cult, 14 July), Manchester (Double Down, 20 July), and Edinburgh (Hey Palu, 21 July).
Each event will crown a local winner, with the three finalist designs submitted to Fratelli Branca’s global team for the ultimate selection.
The single winning design will become the official UK Fernet-Branca Coin, celebrated with a dedicated launch hosted by Mangrove this autumn.