To celebrate the Year of the Horse, Hennessy has unveiled a series of limited-edition bottlings, which arrive alongside an exclusive Singapore Reunion Kit, and in a historic first, a partnership with local heritage icon and chinese foodstuff company Bee Cheng Hiang.

Three expressions from the house: THe Hennessy V.S.O.P, Hennessy X.O and Hennessy Paradis will be presented in special Chinese New Year 2026 designs, being anchored in a flowing red palette with a galloping horse motif that the brand says captures both elegance and strength. 

Hennessy's collaboration with Bee Cheng Hiang also marries the maison's cognac-making heritage with the brand’s iconic Singaporean bakkwa (barbequed meat jerky).

Pop-up experiences open to the public will take place from 23 Jan to 8 Feb at Bee Cheng Hiang Chinatown (Pagoda Street) and Bee Cheng Hiang Serangoon, with an additional showcase at FairPrice Finest Clarke Quay.

Separately, the Hennessy Reunion Kit is designed to support modern Chinese New Year gatherings, with each kit including a standard bottle of Hennessy, tulip glasses, festive decorations and selected Bee Cheng Hiang snacks.

The Kit is available to win through a promotion running from 5 Jan to 28 Feb, where consumers who purchase any Hennessy product can upload their receipts via QR code to receive draw entries, with a chance to win festive rewards including Hennessy Reunion Kits and full sets of Hennessy’s 2026 Chinese New Year Limited Editions.

The Hennessy Chinese New Year 2026 Limited Edition collection will be available at selected retailers across Singapore, including FairPrice and Cold Storage stores nationwide.

Kanpai!

88 Bamboo Editorial Team