Taking advantage of the low ABV trend, Tequila giant Jose Cuervo is now introducing a 30% ABV Tequila spirit drink that it describes as "smooth and devilishly delicious", and can be enjoyed chilled as a shot or in a cocktail.

The new Jose Cuervo Devil's Reserve has a light yellow hue, with a taste of sweet heat, coming in a bottle that features a vibrant label inspired by Mexican folk art such as loteria cards, traditional Mexican motifs and the application of Alebrije art styles.

The new Jose Cuervo Devil's Reserve is currently made available across the US at US$20.99 per 750ml bottle.