Spirits giant Sazerac is making a bold entry into the soju market with its new brand, Dalho, launching an industry-first 50ml pocket-sized format.
Named after Korean words for moon (달) and tiger (호), there will be four flavors: Original, Peach, Strawberry, and Lychee. They will be packaged in classic 375ml bottles as well as the 50ml mini format.
Dalho's 50ml pack of ten.
Distilled from grain, Dalho is said to be a product that “celebrates the shared moments and spirit of connection that have been at the heart of soju culture for generations”.
Citing IWSR forecasts, Sazerac highlights a projected 16% annual growth rate for US soju through 2029 fueled by adventurous younger legal-drinking-age consumers.
Bottled at 17%, Dalho Soju is available at select retailers, restaurants and bars across Sazerac’s US distribution network with an MSRP of US$0.99 for the 50ml bottle (US$9.99 per 10-pack) and US$5.99 for the 375ml bottle.
Kanpai!
88 Bamboo Editorial Team
