Sazerac's New Buckhorn Smoked Maple Whiskey Kicks Off Debut Launch With Hidden Bar Scavenger Hunt

Sazerac’s Buckhorn Whiskey is expanding its lineup with a new smoked maple expression, celebrating the release with interactive bar pop-up events in Chicago and Atlanta this November.

Dubbed the "Buckhorn Buck Hunt," the hidden bar experiences sets out to guide registered guests through a scavenger hunt to undisclosed locations, where they will have the opportunity to sample Buckhorn's new expression along with their full line of flavored whiskeys and canned whiskey lemonades.

The events are scheduled for November 6 in Chicago’s Bucktown neighborhood and November 13 in Atlanta’s Buckhead neighborhood, both running from 4:00 p.m. to 8:00 p.m. local time. While entry is free, guests must register in advance to receive the clues needed to unlock the hidden speakeasy locations.

The brand says the expression is a marriage of Buckhorn’s signature whiskey with a sweet maple flavor and smoky notes, with its release being positioned for fall occasions, such as gatherings around a fire or outdoor get togethers.

This will not be the first flavored whisky from Buckhorn, which also offers a lineup including Black Cherry, Peach, Honey, Blackberry, and Pineapple alongside a selection of canned whiskey lemonades.

At 32.5% ABV, the expression will be available in select markets with an MSRP of $18.99 for a 750-milliliter bottle.