The hard-seltzer and cider brand White Claw has begun its entry into the spirits category with the launch of its Premium Vodka range.

The brand's premium vodka range will be the world's first Triple Wave Filtered vodka - made with a first-of-its-kind filtration process that uses an intense pressure that's equal to about three 30-foot waves to produce a premium-quality vodka with a smooth and distinct taste and aroma.

White Claw Premium Vodka is made using 100% American grain, and is distilled five times in columns with copper plates. The vodka is filtered through activated carbon from charred coconut shells.

Anthony von Mandl, Founder & CEO of White Claw's parent company The Mark Anthony Group, shares that the White Claw team "spent almost a decade researching and developing a new way to show drinkers what complexity looks, tastes, and feels like within the minimalist experience of vodka..." creating "one of the most complex production processes of any vodka in the world to produce a vodka unlike any other."

As part of its new Vodka portfolio, White Claw also announced the launch of ready-to-drink Vodka + Soda format, which is made using White Claw's Triple Wave Filtered vodka. The smooth and velvety finish of the vodka brings out the fruity flavours of White Claw Vodka + Soda Pineapple, Peach, Wild Cherry, and Watermelon.

(Image Source: prnewswire.com)