America's most famous liquor started with humble beginnings, 150 years ago, in Lynchburg, Tennessee. This same distillery now makes over 120 million bottles a year of one of the world's most beloved brews. From the grains that turn in to mash, the distilling process and the charcoal mellowing and barrel storage, this is the story of how Jack Daniels is made and competes in a whiskey market worth 800 billion dollars a year.