A touch of French liqueur craftsmanship is about to hit the Asian spirits scene thanks to a new partnership between lifestyle retailer Coq & Malai and the esteemed liqueur maker Maison Génestine.

Founded in 1845 and revived by passionate spirits enthusiasts in 2021, Maison Génestine is renowned for its dedication to French distillation heritage, and particularly for its gentian-based aperitifs that showcase the unique flavors of this bitter root often found in the Auvergne region of France. The old brand has a history celebrated in iconic 19th century French publications like "Le Monde Illustré" and has been recognised for its craftsmanship for over a century. 

The secret to Maison Génestine's success lies in their commitment to using all-natural ingredients and traditional distilling methods, while still incorporating exciting new flavor combinations. Every liqueur in their collection, from the bright citrus of their Limoncello to the complex blend of 80 botanicals in their 1845 Élixir V.P., is a testament to their dedication to quality and innovation. Their reputation for excellence is further solidified by their numerous awards at the World Drink Awards.

And now, for the first time, Singapore gets a taste of this French artistry! Maison Génestine would be debuting its full collection in Singapore with home accessories and lifestyle retailer Coq & Malai. This unveiling introduces seven masterfully crafted French artisanal liqueurs to the Singpaorean market for the first time:

Zeste Limoncello: A Boutique Fairs exclusive, crafted with Sicilian lemons.

Grande Gentiane: A rich aperitif derived from gentian.

Le Gaulois Vermouth Aperitive: An unfiltered blend with Auvergne AOP Gamay, Chardonnay, and select rare plants.

Pastis Sauvage: An aperitif with a distinctive blend of spices, herbs, and wild gentian.

Royal Menthe Liqueur Digestive: The king of digestive, made with an inimitable organic peppered mint.

Verte de Clermont Fresh Verbena Liqueur: Distilled from freshly harvested verbena in Auvergne.

1845 Élixir V.P.: A prestigious elixir aged in oak barrels, a blend of over 80 plants from Auvergne's volcanic cellars.

The complete collection will take center stage the Boutique Fairs Spring Summer 2024 Edition that runs from 26 - 28 April 2024.

If you favor bold flavors, the Grande Gentiane aperitif, made with gentian root, will definitely intrigue your palate. For those seeking unique twists, there's Le Gaulois Vermouth Aperitive, made with Auvergne wine and rare plants, or the Pastis Sauvage with its blend of wild gentian and spices.

Maison Génestine liqueurs are best enjoyed chilled, but don't hesitate to experiment. Their complex flavors make them fantastic bases for creative cocktails. So, whether you're sipping them neat or mixing things up, these liqueurs are a delicious way to add a touch of European flair to your drinks cabinet.

These liqueurs debut with Coq & Malai at the Boutiques Fair at F1 Pit Building, Level 2, Blue Room, Booth 34 from 26 - 28 April 2024. 

Kanpai!

88 Bamboo Editorial Team