What does the "Super Dry" in "Asahi Super Dry" mean? Is it just a catchy phrase, or does it hold a deeper significance?

Asahi Breweries, renowned worldwide for their contribution to the beer industry, have been the pioneers in creating the Super Dry style of beers. It's more than just a label; it's a testament to a distinctive brewing process that yields a sake-inspired crisp, refreshing taste— an embodiment of Japanese artistry and meticulous attention to detail. This singular blend, with its unique "quick peak, clean finish," is what we've come to know and love as Asahi Super Dry.

We have exciting news for beer drinkers. Now, you have the chance to go beyond savouring this distinctive brew. Asahi is inviting you to understand the science behind its iconic process, to delve into the heart of the Super Dry taste.

Asahi Super Dry's The Art of Taste is a multi-day event happening daily from now till 20th July 2023 in Singapore. This sensorial extravaganza will take you on an unforgettable journey where flavours, live performances, and a contemporary izakaya-style setting converge to showcase the essence of Asahi Super Dry.

A key feature of this event is the exclusive Masters of Super Dry masterclass. Here, you will receive step-by-step guidance and develop a comprehensive understanding of the Super Dry taste and the Super Dry curve. A live demonstration of the Super Dry serve will lend you an insider’s perspective into what goes into every bottle of Asahi Super Dry.

But what is the experience of Asahi Super Dry without its perfect culinary partners? The masterclass will also cover food pairings with Asahi Super Dry. Participants will have the chance to savour tasters of two different types of sake, two different types of beer, and three different snack pairings to gain a better appreciation of the Super Dry flavour profile.

The interactive event will also feature the Ingredients and Yeast Room for intriguing photo opportunities. Lose yourself in the vibrant Beer Garden, complete with Asahi Super Dry food pairings and live music. And if this wasn't enticing enough, masterclass attendees can look forward to exclusive discounts on beer all night long!

The occasion also marks the introduction of the recently-launched New Asahi Super Dry, set to hit markets including Mainland China, Hong Kong SAR, Taiwan, and Singapore. This refined recipe is Asahi's first recipe refinement since 1987, and it amplifies the unique sake-inspired crisp sensation of the original Super Dry and will come in a new, sleek matte silver packaging.

The event would be held at the Visual Arts Centre Masterclass at Dhoby Ghaut till 20th July. Tickets are going for S$6 per person on Klook! Have fun sipping and learning! 

Kanpai!

88 Bamboo Editorial Team