Interviews
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2 Hours With Elixir Distillers' Sukhinder Singh: Inside His Second Act To Make Whisky Fun Again, Why Whisky 'Innovation' Isn't Working & Why No Bottle Should Be 'Too Pretty To Drink'
"I don't think whisky will ever die. I just think people will be more selective." – Sukhinder Singh, MD of Elixir Distillers and co-founder of Th... -
[The Full Q&A Interview] 2 Hours With Elixir Distillers' Sukhinder Singh
Editor: This the full transcript of our interview with Sukhinder Singh, the MD of Elixir Distillers and co-founder of The Whisky Exchange. Click he...
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