Every couple of years Crown Royal turns it up a notch - make that ten notches. The summer of 2021, the winter of 2024, and now sometime in 2025, everybody's favourite Canadian flavoured whisky is ready to make us all go nuts. First it was the Crown Royal Peach, and then it was the Crown Royal Blackberry, and the fruit schnapps flavoured blended whisky has a knack for handily taking the crown for the year's Unlikeliest Unicorn.

What started out as a tribute to the 1939 Royal Tour of Canada by King George VI and Queen Elizabeth has become America's biggest obsession.

And now, Crown Royal's ditching the fruit and going for the chocolate. Meet the Crown Royal Chocolate, also known as America's next biggest obsession.

The Crown Royal flavoured whisky has always been known for its distinct and concentrated flavours, rich and lush in texture, with a versatility unmatched be it enjoyed neat, on the rocks or in a cocktail. Regardless Crown Royal has demonstrated an unparalleled ability to know what makes people lose their minds and makes sure to deliver those flavours hot and heavy in the spades.

"From the whisky brand originally crafted as a gift for royalty, Crown Royal represents the standard of excellence for Canadian whisky. 

Crown Royal chocolate is the perfect blend of carefully selected whiskies infused with rich chocolate flavors for a smooth and velvety finish."

The new Crown Royal Chocolate will be made available at 70 Proof (35% ABV), with more details to follow.

America, Crown Royal's ready to come at you with some chocolates.

Kanpai!

88 Bamboo Editorial Team