(Image Source: Beefeater) 

What you need to know:

• Beefeater is bringing back its cult classic Crown Jewel expression that was first debuted in 1993 and was at the time a limited expression.
• The new Beefeater Crown Jewel will join the permanent range.
• It is designed to emphasis the signature house style through the addition of grapefruit and a heightened 50% ABV.
• The new expression will retail for an RRP of 60 GBP or US$70, and will be made available in 16 countries.

Beefeater is a staple gin that's in most cabinets, but did you know that back in 1993, Beefeater came up with a cult classic expression - the Beefeater Crown Jewel.

At the time, it was designed to be a limited expression and quickly sold out.

(Image Source: Beefeater)

The House of Beefeater is proud to unveil the much-anticipated return of Beefeater Crown Jewel – the pinnacle of our gin collection.

Inspired by the iconic jewels housed in the Tower of London, this modern re-imagining of a rare gem embodies London’s timeless spirit.

Now, almost 20 years later, Beefeater is bringing it back and it is more luxe than ever - with a ruby glass bottle, in the iconic Beefeater rectangular ingot shape, topped with a gold engraved decanter stopper. This was inspired by the cuts of the UK's Crown Jewels.

Official Tasting Notes

Aroma

Confident juniper and citrus aroma. Full, rounded and encompassing.

Taste

Fresh grapefruit-led citrus at the start leads to the bolder kick of classic juniper at the crown.

A long progression of warm spices and a hint of liquorice sweetness finish with a reminder of deeper citrus notes.

The botanicals are beautifully balanced providing long, complex flavours that excite the palate through to the finish.

The higher alcohol strength of 50% ABV. does not deliver any alcohol burn on the palate but instead supports and lifts the delivery of the ten botanicals.

The revived Beefeater Crown Jewel tops out at 50% ABV, with a focus on emphasising its signature house style through the addition of grapefruit and the heightened strength. Beefeater claims that this results in a " perfectly balanced gin, with a clarity of flavor and unmistakable depth"

Beefeater’s most guarded gem is now reborn into a modern icon. The crème de la crème of London Dry gin is back.

(Image Source: Beefeater)

“As an elevated expression of our house style, Beefeater Crown Jewel is one of my favourites within the portfolio due to its full, rounded and encompassing aroma, and bartenders have been banging our door down to bring it back.

To taste, you get fresh grapefruit-led citrus leading to the bolder kick of classic juniper at the crown. A long progression of warm spices and a hint of liquorice sweetness finish with a reminder of deeper citrus notes.

The botanicals are beautifully balanced providing long, complex flavours that excite the palate through to the finish. The higher alcohol strength of 50% ABV supports and lifts the delivery of the 10 botanicals.”

- Desmond Payne MBE, Beefeater Master Distiller

The new expression will retail for an RRP of 60 GBP or US$70, and will be made available in 16 countries.

Kanpai!

88 Bamboo Editorial Team