Four Roses who takes its name from the legend of a marriage proposal where the maiden had famously worn a corsage of four red roses, and has been a beloved Bourbon regular, is celebrating its 135th anniversary this year, since its founding in 1888!

To celebrate, the brand is giving its brand aesthetics a refresh, the first since 2006, and will include a renewed 3D rose emblem, an engraved rose cluster on the cork of each bottle, as well as brightened labels for the bourbon's bottles. Each bottle will also now feature the signature of Master Distiller Brent Elliott, with tasting notes added to the back label. On the Four Roses website, fans can also find new cocktail recipes, events and shop pages.

“In our 135th year, we’re thrilled to reveal our refreshed, modernized branding which aims to maintain the spirit of our rich history while appealing to today’s bourbon drinker,

Four Roses is about creating and being part of life’s mellow moments, and we hope that our dedicated fans and future customers continue to feel that connection.”

- Kelly Edney, Brand Manager 

“While the look of our brand is being refreshed, our unwavering commitment to producing the highest-quality bourbons made of our ten signature recipes remains the same,

It’s been a true honor watching the brand grow over the past 18 years that I’ve been with Four Roses and I look forward to this next chapter.”

- Brent Elliott, Master Distiller

(Image Source: The Right Spirit)

But that's not all! Four Roses is also releasing for the first time ever an exclusive distillery only set of its ten recipes, called the "Ten Recipe Tasting Experience", where fans can explore each of Four Roses' ten unique marks, created using the distillery's two mashbills and five different yeast strains.

Four Roses is famous for its various four-lettered abbreviated recipes that it places on its single barrel expressions that correspond to the flavour profile the drinker can expect.

(Image Source: The Bourbon Fellowship)

Each 50ml bottle in the Ten Recipe Tasting Experience is bottled at 52% ABV, and will be available for purchase at US$129.99, starting 30 June 2023 at Four Roses visitor centers in Lawrenceburg and Coxs Creek, Kentucky. A further roll out will happen in the states of Georgia, Illinois, Kentucky and California starting mid-July 2023.

Image courtesy of Four Roses.

Kanpai!

88 Bamboo Editorial Team