A beautiful and deliciously quirky, interpretation of the story of our exceptional whisky, slumbering patiently in sherry seasoned oak casks.

The Macallan Directors of the time invited a party of scientists to unravel the story as to why The Macallan was so special, but they were left positively baffled. 

No scientific rationale could account for the magic which took place inside of the casks, so the Boffins insisted on taking extra whisky back to the laboratory – all in the name of ‘research’.

Official Tasting Notes

Color

Golden honey.

Aroma

Dried fruits, baked apple and pear, vanilla, cinnamon, nutmeg, ginger, chocolate, orange and oak.

Taste

Raisins, fig, milk chocolate, orange peel, vanilla, baked fruits with light spices.

Finish

Long and creamy with dried fruit and warm spices.

ABV

43%

A FOREWORD BY SIR JOHN HEGARTY

Some 25 years ago I commented on this campaign for an article in the press. I said that, occasionally, a piece of communication comes along which captures the essence of the brand. It’s impossible to separate the advertising from the product.

25 years later as I look back, remembering time as the greatest of all critics, I find myself even more persuaded by my initial observation. I would also add, witty, smart, idiosyncratic and above all memorable.

Creativity can be described as an ‘expression of self’. These ads are a true expression of this famous malt. I'm not surprised they still resonate, still make me smile and still make me wish they were running today.

Sir John Hegarty co-founded Global Advertising Agency, Bartle Bogle Hegarty, in 1982.

THE ARCHIVAL SERIES

Commemorating the legendary Macallan advertising campaigns of the 1970s, 80s and 90s that took The Macallan name to a wider audience for the first time. First released in 2015, the series is comprised of 24 individual releases.

Kanpai!

88 Bamboo Editorial Team