Asahi Super Dry is celebrating the Lunae New Year by partnering with Japanese art project TERADAMOKEI to launch limited-edition Model Kit-designed cans and packaging. Emphasising the celebrative occasion and the joy of creation, TERADAMOKEI’s inventive design transforms the special edition cans into small-scale frames of festive fun. Through this design, Asahi Super Dry aims to bring Lunar New Year celebrations to beer drinkers across the Asia-Pacific region.

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The packaging of the limited-edition design incorporates a 1:100 scale Model Kit concept, a hallmark of TERADAMOKEI’s work. In incredible detail, the design constructs a vibrant Lunar New Year social scene, where all the elements for a celebration are laid out—friends to enjoy the moment with, a table set with Asahi Super Dry glassware, lively conversation, and festive decorations.

The design also spotlights barley and hops in yellow to pay tribute to the two core ingredients that form the backbone of Asahi Super Dry, while speech bubbles represent the online and offline connections people make with their loved ones during festive occasions. The duality of Lunar New Year red alongside sleek Asahi Super Dry silver creates a sense of modern dynamism in the design. The limited-edition Model Kit design Asahi Super Dry cans will be available online at RedMart and Shopee, as well as at all major supermarket retailers islandwide from 13 January.

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In addition, you can customise your own red packets with the exclusive Asahi Super Dry x TERADAMOKEI red packet set. Each set comes with a unique Model Kit sticker pack, perfect for adding a creative touch to your celebrations. To receive this limited-edition set, purchase a pack of six (330ml) Asahi Super Dry cans at participating supermarkets, while stocks last.

Kanpai!

88 Bamboo Editorial Team