Hennessy Ushers in Lunar New Year with Pop-Ups Featuring Installations, Cocktails, Bespoke Bottle Engravings
Hennessy, the iconic cognac Maison with a three-century heritage, is proud to announce its inaugural campaign for 2025: Go Towards the Newness. This comprehensive Chinese New Year celebration underscores Hennessy’s cultural significance in Singapore and features two key activations at ION Orchard.
The first, Crafted, by Hennessy, is an exclusive exhibition running from January 13 to January 26, 2025. It is followed by the Kinetic Garden, an outdoor light installation running from January 20 to February 2, 2025.
Crafted, by Hennessy: A Legacy Exhibition at ION Art Gallery
Crafted, by Hennessy is a traveling exhibition that pays tribute to Richard Hennessy’s three-century legacy. Following its debut in Malaysia, this immersive showcase offers Singaporeans an opportunity to explore the Maison’s storied history through curated displays. The exhibition is free and open to the public, with reservations recommended for an enhanced experience here.
The exhibition offers a series of captivating highlights, inviting visitors to immerse themselves in the rich heritage and craftsmanship of Hennessy. Guests can trace the brand’s remarkable 300-year journey, delving into its storied history, including the partnership between two iconic families and Hennessy’s first arrival in British Malaya.
Attendees will gain a deeper understanding of the intricate cognac-making process, from the terroir to distillation, through engaging visuals and artifacts. An interactive tasting experience provides a rare opportunity to observe Hennessy’s renowned tasting committee in action, offering insights into the meticulous art of cognac appreciation.
A showcase of bottled rarities further enhances the exhibition, featuring an exclusive collection of rare bottles valued at a total of €2.68M. Highlights include the Dame-Jeanne (€1.2M), Paradis Unlimited (€60K), Richard Magnum (€25K), and HXO by Jean-Michel Othoniel (€38K).
Visitors can also indulge in personalized purchases, with select bottles available for immediate purchase and the option of bespoke engraving services. To round off the experience, all attendees are invited to enjoy a specially crafted Hennessy V.S.O.P. cocktail, offering a unique molecular-tasting experience.
Event Details
- Dates: January 13–January 26, 2025
- Location: ION Art, ION Orchard
Kinetic Garden: Illuminating Orchard Road
The Kinetic Garden installation designed and created by renowned local artist Pei Li of PeiPer Studio promises a breathtaking celebration of renewal and vitality. Inspired by Hennessy’s limited-edition Year of the Snake release, designed by Shanghai-based artist Shuting Qiu, this light-up display harmonizes artistic boldness with cultural symbolism.
The Kinetic Garden installation captivates visitors with its thoughtfully designed features, celebrating both cultural symbolism and interactive artistry. Life-sized, illuminated flowers serve as the centerpiece, embodying themes of growth and prosperity while drawing inspiration from traditional motifs.
The experience becomes truly dynamic as motion sensors activate vibrant red step lights, creating an engaging interplay of movement and illumination as guests explore the garden. Each evening at precisely 8:18 PM, the installation is illuminated with a full light-up, treating visitors to a synchronized display of vibrant colors and dazzling lights. This nightly spectacle offers all visitors a memorable visual celebration of renewal and vitality.
Visitors can take pictures and walk through the garden with steps that light up in red alongside motion sensors, with a full light up at 8:18 PM daily.
Event Details
- Dates: January 20–February 2, 2025
- Location: Facade of ION Orchard
Through both experiences, Hennessy’s Go Towards the Newness campaign heralds the Chinese New Year celebrations in Singapore, integrating its rich heritage with contemporary innovation. Visitors are invited to immerse themselves in the artistry, history, and craftsmanship that define Hennessy’s enduring legacy.
Kanpai!
88 Bamboo Editorial Team
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