The House of Martell is ushering in the Lunar New Year of the Horse with a limited edition redesign of the Martell Cordon Bleu and Martell VSOP, accompanied by a week-long live pop-up: The House of Martell.

The Martell Cordon Bleu is redesigned with fluid, directional brushstrokes that the brand says echo the depth and complexity of the House’s most iconic cognac, while Martell VSOP features dynamic overlapping imagery that mirrors its bold, fruity profile.

Rendered in festive red and blue with refined gold accents, the designs are intended to offer a contemporary yet auspicious expression for festive gifting.

The bottle redesigns are the result of Martell's collaboration with globally celebrated Chinese artist, He Datian, renowned for his expressive drawings and calligraphic interpretations of the horse by blending traditional Chinese brush techniques with a contemporary visual sensibility.

The live pop-up itself is inspired by the Chinese New Year tradition of house visiting and will take place at ION Orchard B4 Indoor Atrium from 5 to 12 February (11am to 9.30pm daily) with complimentary entry.

Beginning with a symbolic festive welcome, each guest will receive an exclusive Martell red packet upon entry, consisting of three coupons that can redeem curated pop-up offerings throughout the experience. 

The experience itself begins with a magnificent 2.67-meter gold sculpture of the Chinese character for Horse (‘馬’), also created by artist He Datian. Proceeding, highlights include:

• Bespoke Blessings For Every Home

  • Guests may redeem A Martell-infused mandarin sorbet, a modern nod to the traditional exchange of mandarin oranges as a gesture of welcome and good fortune. 

  • The experience will lead into The Calligraphy Salon, where guests can redeem and create their very own customised couplets with a local calligrapher. 

• Limited Edition Martell Editions

  • At the heart of the pop-up, The Martell Foyer will present the Chinese New Year limited-edition collection, including Martell Cordon Bleu, Martell VSOP and a curated selection of other expressions. 

  • Continuing into The Martell Cellar, guests enter a dedicated space spotlighting Martell’s most exceptional creation — L’Or de Jean Martell Zodiac Edition – Assemblage du Cheval. Crafted from some of the rarest and oldest eaux-de-vie in Maison Martell’s reserves, L’Or de Jean Martell Zodiac Edition represents the pinnacle of the House’s savoir-faire. Released annually in celebration of the zodiac animal of the year, each edition is limited to 500 individually numbered bottles worldwide.
    

• Reunion and Celebration

  • The final area The Martell Courtyard welcomes guests to gather and redeem bespoke Martell cocktails and festive bites, sharing joyful moments to ring in the new year. To wrap up their visit, guests are invited to Portraits of Prosperity, a digital photo experience that lets them create personalised Chinese New Year e-greeting cards.

The limited-edition Martell Cordon Bleu and Martell VSOP collection will be available at The House of Martell pop-up, and will also be available at exclusive retailers island wide, including selected Fairprice outlets and the Pernod Ricard official store on Shopee.

Kanpai!

88 Bamboo Editorial Team