Glen Grant Debuts Its Wanderlust Collection Exclusively For Asia Pacific Travel Retail

Campari Group Global Travel Retail (GTR) has launched The Glen Grant Wanderlust Collection, marking the brand’s first permanent range exclusive to travel retail.

The launch will take place exclusively in Asia Pacific across key markets including Singapore, China (Hainan), South Korea, and Hong Kong. 

The collection pays homage to the pioneering journeys and wanderlust of James ‘The Major’ Grant, nephew of the distillery’s original founders and one of its most influential early custodians.

The brand hopes that each of the three expressions will reflect a different facet of The Major’s adventurous spirit, inviting today’s discerning single malt enthusiasts and experience-driven travellers to venture off the grid and follow their own path of discovery. 

Created by Glen Grant Master Distiller Greig Stables, the collection showcases a range of age and flavour profiles created to appeal to a broad spectrum of consumers, ranging from curious explorers to seasoned connoisseurs.

The three expressions include:

Glen Grant Aurora (40% ABV) 

• Aroma: Fresh tropical pineapple, rose and vanilla
• Taste: Stewed apples, golden syrup
• Finish: Long with zesty citrus and hints of florals
  

Glen Grant 13 Year Old (43% ABV)

• Aroma: Soft peach, apricot, dried fruit and nutty oil
• Taste: Vibrant spice and peppery notes of vanilla
• Finish: Long and sweet with hints of spice

Glen Grant 16 Year Old  (46% ABV)

• Aroma: Orchard fruits, candied pear and rich sweet fruitiness
• Taste: Pears, warm cinnamon and honey
• Finish: Long, sweet and velvety

The new collection debuted in Asia Pacific with a month-long March exclusive at Lotte Changi Duty Free, characterized by a rollout involving high-impact activations, including digital screens and pillar wraps at key traveler touchpoints across Singapore.

A digital interface at the collection's booth immerses travelers in brand storytelling and curated landscapes, while an intuitive tasting ritual elaborates on the unique character of each expression.

To extend the experience to a take home one, travelers can send personalized digital or physical postcards inspired by global landscapes and travel quotes. In select locations, a bespoke stainless steel ice cube globe is available as a gift-with-purchase, enhancing the collection’s premium, collectible status.

Kanpai!

88 Bamboo Editorial Team