Drinks99, a premium import and distribution company for luxury spirits, has announced its partnership with Four Pillars Gin as the exclusive distributor in Hong Kong and Mainland China. 

This collaboration signifies a pivotal transition, with Drinks99 taking over distribution in Hong Kong and introducing Four Pillars—named the world’s leading gin producer in 2019, 2020, and 2023—to Mainland China for the first time. 

Four Pillars Gin, owned by Lion Group, is renowned for its innovative craft distillation and quality. Located in Healesville, just outside of Melbourne, the distillery has prioritized sustainability, becoming Australia’s first certified carbon-neutral gin distillery. With a focus on local botanicals and fresh citrus, Four Pillars creates exceptional flavours that have garnered global acclaim. Sebastian Robinson, formerly the Brand Ambassador for Seedlip and Fernet Hunter, will also be joining the team as Four Pillars Brand Ambassador in these two markets. 

Founded in 2012, Drinks99 supplies top bars, restaurants, and retailers, and has also supplied Sipsmith, Seedlip, and Mr. Black in this region. The team, including
industry veterans Simon Disler and Daniel O'Connor, is committed growing brands and
they have been behind the success of brands such as Sipsmith, Seedlip, and Mr. Black
in this region.

Hong Kong and Mainland China based shoppers can now purchase Four Pillars Gin online here.