For many American whiskey lovers, Woodford Reserve whiskey needs no introduction. Made in Kentucky, I've always felt that Woodford Reserve's variants have a certain density, robustness, a prominent sweetness and flavourfulness.

Woodford Reserve has just rolled out their Asia campaign, and it's all centred around the beloved Old Fashioned cocktail. Named "Old Fashioned Month", it's not just about sipping on a cocktail, but also about celebrating it. The brand would also be bringing in initiatives that would encourage everyone, including you and I, to try their hand at crafting their very own Old Fashioned cocktail – more on that in time to come! 

Part of the campaign is The Wonderful Race Asia, Woodford Reserve’s inaugural Asia-based mixology competition. The event is pulling together 10 of the most skilled bartenders from celebrated bars in Singapore and Malaysia. Shortlisted names from top venues like Sago House and Sugarhall are already on the list, which hints at the level of talent we can expect.

These bartenders would be prepping to give the Old Fashioned a fresh twist. The judging panel is composed of figures such as Christian Ozzati, Brown Forman's Asia Marketing Director; Nidal Ramini, the Advocacy Director for Europe; and Holly Graham, the Asia Brand Ambassador. These cocktails will be scrutinised for taste, creativity, and their representation of the Woodford Reserve brand.

Circle your calendars for November 5th, 2023. That's when Plume Singapore will turn into a cocktail haven. Amid the ambient setting, each bartender will step up and showcase their unique Woodford Reserve Old Fashioned creation.

With all this brewing, October and November promise to be exciting months for bourbon and cocktail enthusiasts alike!

Kanpai!

88 Bamboo Editorial Team