News & New Releases

  Do you love guac? Like do you really, really love the guac? Well, you're in luck.  Dwayne "The Rock" Johnson is pledging $1 million worth of gua...

  Jose Cuervo, the tequila-maker is getting White Lotus star Haley Lu Richardson to give you some phones - dumb phones. The dumb phones, better kn...

  Patron is ready to debut its most prestigious tequila yet - the El Cielo. The El Cielo is a four-times distilled silver tequila, of course with ...

Campari Group is diving deeper into the tequila market with the launch of a new brand of luxury sipping tequila called Mayenda, crafted by Maestr...

  LVMH has been working on a new high end tequila codenamed "Project Blue" in collaboration with Juan Gallardo's Volcan, named after the Tequila V...

  Patron is blurring the lines between smoky mezcal and crisper tequila, with two new smoky expressions - the Ahumado Silver and the Ahumado Repos...

  Tequila-maker Don Julio is out with a new Portuguese-inspired expression - the Ruby Port Wine aged Don Julio Rosado. On the back of its successf...

(Image Source: Don Julio)   Tequila-maker Don Julio is bringing back its orange wine-cask finished Primavera tequila in collaboration with DJ Kygo...

(Image Source: Nosotros)    Tequila-maker Nosotros is releasing what it claims to be the first Tequila aged in wet cider barrels. The Los Angeles...

 (Image Source: Gran Centenario)   Gran Centenario is launching its first Cristalino expression - a trend that has gained popularity in the tequil...

(Image Source: Patron)   Patron Tequila announces its first prestige expression - the Patron El Alto. The El Alto is a blended batch mix of Reposa...

Clase Azul's revamped boutique. (Image Source: Clase Azul) Clase Azul has officially opened its first ever luxury hospitality concept, the Clase...